Maikel van der Wouden

Design we hear

Maikel van der Wouden, a highly passionate audiophile, and design engineer, has a lot of experience developing voice branding strategies and audio assets for prestigious clients, including fortune 500 companies, across various industries.

Specialties: Acoustic Analysis. Sound Design. Research. Strategy. Identity Design. Data Analysis.

I excel at converting creative energy into practical, result-driven, and delivery-orientated design that meets the needs of people.

Professional Interest


  • I’ve designed a methodology that enables me and my team to create designs that demonstrate the value of a structured approach to achieving goals. 

  • I’ve helped companies and organizations around the world to answer a simple but powerful question: What does your brand sound like? How do you exploit the power of your brand voice and the act of speaking?

  • Most companies have extensive guidelines for their visual Brand identity, but when it comes to sound… They realize it’s important but haven’t figured out how to deal with it. That’s where I come in: I design what people hear. 


  • Current: Board member at Whoozy Agency, a full-service audio agency, and the active Head of Strategy at VoiceBranding, an agency that specializes in designing brand voices, servicing clients across the world. 

  • I designed a Voice Brand strategy that delivers on the brand promise and adds to a positive user experience for a prestigious fortune 500. 

  • I’ve designed the audio branding for a health care company from the UK valued at more than $2 billion.

  • I’ve designed the UX sounds and audio branding strategy for the most popular Dutch app used behind the wheel by more than 2M users per day.
  • I’ve designed a unique voice brand for the biggest insurance company in the Netherlands.

  • I recently gave a 3-hour workshops for more than 80 people in NYC.

  • I designed sound and music for a documentary that premiered at Tribeca Film festival. It was nominated for a “Gouden Kalf” (Dutch Oscars).

  • I’ve designed the sound of sustainability for the third biggest bank in the Netherlands.

  • Other clients include PepsiCo,  KLM Royal Dutch Airlines and Patagonia.