Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

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Put your Brand in the driver's seat and build trust

“Trust is the currency of the AI economy”  – Hans van Dam 

Great Brands develop superior emotional connections through experiences rather than relying on functional service superiority alone. People tend to use services and explore experiences based on their emotional connection with Brands. The most functional experience or smartest action will not always win.  

As proven time after time, technology becomes a commodity very quickly. Opportunity lays less in strategic planning but more in strategic decision making when an opportunity arrives. With a strong Brand platform, it’s much easier to make quick and meaningful decisions that are consistent with your Brand’s personality and all Brand values. 

Valuable audio branding tools that help you manage your Brand include Audio Branding Guidelines, Voice Standards, and a unique Auditory Tone of Voice. Effective and extremely powerful to have these researched and defined for your Brand. Especially when creating, for example, a branded TTS Voice. 

Avoid selling and offer your Brand’s promise with fundamental Brand principles at the core of your conversational experiences.

More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


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