Great Brands develop superior emotional connections through experiences rather than relying on functional service superiority alone. People tend to use services and explore experiences based on their emotional connection with Brands. The most functional experience or smartest action will not always win.
As proven time after time, technology becomes a commodity very quickly. Opportunity lays less in strategic planning but more in strategic decision making when an opportunity arrives. With a strong Brand platform, it’s much easier to make quick and meaningful decisions that are consistent with your Brand’s personality and all Brand values.
Valuable audio branding tools that help you manage your Brand include Audio Branding Guidelines, Voice Standards, and a unique Auditory Tone of Voice. Effective and extremely powerful to have these researched and defined for your Brand. Especially when creating, for example, a branded TTS Voice.
Avoid selling and offer your Brand’s promise with fundamental Brand principles at the core of your conversational experiences.