Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address

mail@maikelvanderwouden.com

This is why Podcasting is extremely valuable for businesses and Brand building.

Ready to go deep?

According to data from the Statistic Brain Research Institute, goldfish have an attention span of 9 seconds, while the average human attention span has gone down by 33% since the year 2000 to just 8.25 seconds in 2015.

A very short amount of time to connect with people. It’s most certainly not enough time to think deeply and truly engage with an idea or Brand.

Marketers would love to get rid of the habits of both 30 second ads designed for TV screens as well as 2 minute plus video ads designed for desktop computers and the fact that Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform. But how to get the attention of a goldfish audience.

It’s interesting to see that the increased usage of mobile phones not only led to short attention spans, it also led to the explosive growth of podcasting. Bingo! Businesses nowadays are increasingly using podcasts to improve their relationships with mobile-first generation customers. Because the average podcast is 45 minutes and a remarkable attentiveness measure according to Edison Research, is that 85% of people who listen to podcasts, listen to the end.

Podcasting is great opportunity to help your audiences truly engage with your story, values and ideas. It’s for depth when you’re ready to go deep.

More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.

feedback

Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.

Subsribe

Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding