According to data from the Statistic Brain Research Institute, goldfish have an attention span of 9 seconds, while the average human attention span has gone down by 33% since the year 2000 to just 8.25 seconds in 2015.

A very short amount of time to connect with people. It’s most certainly not enough time to think deeply and truly engage with an idea or Brand.

Marketers would love to get rid of the habits of both 30 second ads designed for TV screens as well as 2 minute plus video ads designed for desktop computers and the fact that Facebook users spend an average of 1.7 seconds with any piece of mobile content on the platform. But how to get the attention of a goldfish audience.

It’s interesting to see that the increased usage of mobile phones not only led to short attention spans, it also led to the explosive growth of podcasting. Bingo! Businesses nowadays are increasingly using podcasts to improve their relationships with mobile-first generation customers. Because the average podcast is 45 minutes and a remarkable attentiveness measure according to Edison Research, is that 85% of people who listen to podcasts, listen to the end.

Podcasting is great opportunity to help your audiences truly engage with your story, values and ideas. It’s for depth when you’re ready to go deep.