Sometimes it just takes a well-done trailer and a great soundtrack to promote a movie or tv show. Think about the trailer for Jordan Peele’s Us, which retools Luniz’s “I’ve Got 5 on It” in a deliciously creepy way. But the inspiring, memorable marketing campaign of the new American stop-motion animated adventure film “Missing Link” takes a different form.
United Artists Releasing and digital agency Isobar have launched a new Alexa skill that lets kids and their parents join the characters of the movie in a series of goofy adventures.
It’s not just a straightforward PR stunt. It’s an inspiring experimental add-on experience. The goal is to create a closer bond between the consumer and the movie by immersing them in a fun and memorable experience.
People are more likely to engage with the story and go to the cinema to see the movie if an experience like this evokes truly genuine positive emotions. Because unconsciously, users will associate their experience with the Brand.