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Voice-first strategies to promote a movie or tv show

Who would you like to talk to?

Sometimes it just takes a well-done trailer and a great soundtrack to promote a movie or tv show. Think about the trailer for Jordan Peele’s Us, which retools Luniz’s “I’ve Got 5 on It” in a deliciously creepy way. But the inspiring, memorable marketing campaign of the new American stop-motion animated adventure film “Missing Link” takes a different form.

United Artists Releasing and digital agency Isobar have launched a new Alexa skill that lets kids and their parents join the characters of the movie in a series of goofy adventures.

It’s not just a straightforward PR stunt. It’s an inspiring experimental add-on experience. The goal is to create a closer bond between the consumer and the movie by immersing them in a fun and memorable experience. 

People are more likely to engage with the story and go to the cinema to see the movie if an experience like this evokes truly genuine positive emotions. Because unconsciously, users will associate their experience with the Brand. 

We’re going to see a lot more interactive branded experiences like this in the next year as voice assistants like Google Assistant & Amazon’s Alexa become more and more powerful. How awesome would it be to have a truly immersive conversation with your favorite movie character? Who would you like to talk too? 

Other creative, experimental movie marketing campaigns include amazing VR & AR experiences to get fans excited. Try for example this one: The Meg: Submersive VR Experience

Whatever the method, a well-done marketing campaign for a well-done movie often means box office success.

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3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

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Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

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