“Right now, technical expertise, ingenuity, computing power and data are required to make models like RealTalk perform well,” says the company. “But in the next few years (or even sooner), we’ll see the technology advance to the point where only a few seconds of audio is needed to create a life-like replica of anyone’s voice on the planet.”
Technologies like this allow Brands to create even more realistic AI assistants. But this only adds value to the customer experience if you extensively research how to speak and sound in order to influence the way your Brand is being perceived. It will drastically enhance recall, build trust and create preference, if you manage to translate your brand values and personality to audible associations.
Another beautiful opportunity of this technology can serve people speech disorders who use a computerized device to communicate. Up until recently, they had to choose between only a few voice options. That’s why Stephen Hawking has an American accent, and why many people end up with the same voice, often to incongruous effect. But these people will be able to create a unique voice when we see the technology advance to the point where only a few seconds of audio is needed to create a life-like replica of anyone’s voice on the planet.