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A read about the value of empathy mapping.
To effectively influence the way, your Brand is being perceived it’s essential to gain a deeper insight into your customer’s attitudes and behaviors.
Creating an empathy map is a great collaborative tool you can use learn more about your customers, specific use cases, and contexts. It will help you to understand and define which underlying assumptions and needs your user has. It’s a smart way to gain insight into how you can best serve your audience.
To develop an audible tone of voice which consistently evokes the right emotions, you need to immerse yourself into the user’s environment and context. Only then the sound of your Brand’s voice and the way you speak truly influence the way your Brand is being perceived.
How to work with an empathy map?
1 Gather relevant information about the target audience of your Brand as possible.
2 Print out or sketch the empathy map template on a large piece of paper or whiteboard.
3 Try to find answers on the following questions and write them down on individual sticky notes.
4 Every team member should add at least three sticky notes to every section.
5 Speak about the sticky notes and ask questions about their meaning as every team member places them on the empathy map.
Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”
Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.
I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content
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