To effectively influence the way, your Brand is being perceived it’s essential to gain a deeper insight into your customer’s attitudes and behaviors.
Creating an empathy map is a great collaborative tool you can use learn more about your customers, specific use cases, and contexts. It will help you to understand and define which underlying assumptions and needs your user has. It’s a smart way to gain insight into how you can best serve your audience.
To develop an audible tone of voice which consistently evokes the right emotions, you need to immerse yourself into the user’s environment and context. Only then the sound of your Brand’s voice and the way you speak truly influence the way your Brand is being perceived.
How to work with an empathy map?