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A read about the value of empathy mapping.
To effectively influence the way, your Brand is being perceived it’s essential to gain a deeper insight into your customer’s attitudes and behaviors.
Creating an empathy map is a great collaborative tool you can use learn more about your customers, specific use cases, and contexts. It will help you to understand and define which underlying assumptions and needs your user has. It’s a smart way to gain insight into how you can best serve your audience.
To develop an audible tone of voice which consistently evokes the right emotions, you need to immerse yourself into the user’s environment and context. Only then the sound of your Brand’s voice and the way you speak truly influence the way your Brand is being perceived.
How to work with an empathy map?
1 Gather relevant information about the target audience of your Brand as possible.
2 Print out or sketch the empathy map template on a large piece of paper or whiteboard.
3 Try to find answers on the following questions and write them down on individual sticky notes.
4 Every team member should add at least three sticky notes to every section.
5 Speak about the sticky notes and ask questions about their meaning as every team member places them on the empathy map.
Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.
3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…
Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.
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