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Gathering sentiment analyses data to determine your Brand's reputation.

A read about gathering valuable sentiment analyses data.

In my last post I wrote about empathy mapping, which is a great tool that can add a lot of valuable insight and understanding when you are trying to analyse and measure customer opinions and attitudes towards your Brand, products, services or campaigns.

Sentiment Analysis is an essential practice which provides insights that can determine your Brand’s reputation and helps you to improve your customer’s experience.

Google explains the concept of sentiment analysis as; ‘’The process of computationally identifying and categorizing opinions expressed in a piece of text, especially in order to determine whether the writer’s attitude towards a particular topic, product, etc., is positive, negative, or natural.’’

“expressed in a piece of text’’. This is the part I don’t understand in this explanation because with audio you can gather sentiment analysis data as well. Think about recording a feedback interview for example. It gives you much more insight compared to a piece of text, especially if you acoustically analyzing the voice of the participants. 

Sentiment analysis is all about understanding the attitudes and opinions that are being expressed by your target audience. And the sound of a voice and the way somebody speak simply reveals much more than a plain piece of text.

More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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