Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address

mail@maikelvanderwouden.com

Gathering sentiment analyses data to determine your Brand's reputation.

A read about gathering valuable sentiment analyses data.

In my last post I wrote about empathy mapping, which is a great tool that can add a lot of valuable insight and understanding when you are trying to analyse and measure customer opinions and attitudes towards your Brand, products, services or campaigns.

Sentiment Analysis is an essential practice which provides insights that can determine your Brand’s reputation and helps you to improve your customer’s experience.

Google explains the concept of sentiment analysis as; ‘’The process of computationally identifying and categorizing opinions expressed in a piece of text, especially in order to determine whether the writer’s attitude towards a particular topic, product, etc., is positive, negative, or natural.’’

“expressed in a piece of text’’. This is the part I don’t understand in this explanation because with audio you can gather sentiment analysis data as well. Think about recording a feedback interview for example. It gives you much more insight compared to a piece of text, especially if you acoustically analyzing the voice of the participants. 

Sentiment analysis is all about understanding the attitudes and opinions that are being expressed by your target audience. And the sound of a voice and the way somebody speak simply reveals much more than a plain piece of text.

More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.

feedback

Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.

Subsribe

Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding