
Data visualization: Faster and better results.
Maikel van der Wouden Maikel van der Wouden Maikel van der Wouden If only programming languages were high school subjects instead of
A read about gathering valuable sentiment analyses data.
In my last post I wrote about empathy mapping, which is a great tool that can add a lot of valuable insight and understanding when you are trying to analyse and measure customer opinions and attitudes towards your Brand, products, services or campaigns.
Sentiment Analysis is an essential practice which provides insights that can determine your Brand’s reputation and helps you to improve your customer’s experience.
Google explains the concept of sentiment analysis as; ‘’The process of computationally identifying and categorizing opinions expressed in a piece of text, especially in order to determine whether the writer’s attitude towards a particular topic, product, etc., is positive, negative, or natural.’’
“expressed in a piece of text’’. This is the part I don’t understand in this explanation because with audio you can gather sentiment analysis data as well. Think about recording a feedback interview for example. It gives you much more insight compared to a piece of text, especially if you acoustically analyzing the voice of the participants.
Sentiment analysis is all about understanding the attitudes and opinions that are being expressed by your target audience. And the sound of a voice and the way somebody speak simply reveals much more than a plain piece of text.
Maikel van der Wouden Maikel van der Wouden Maikel van der Wouden If only programming languages were high school subjects instead of
Maikel van der Wouden Maikel van der Wouden Maikel van der Wouden There are a lot of very subtle sounds that influence
Maikel van der Wouden Maikel van der Wouden Maikel van der Wouden Zero users give zero insights. https://youtu.be/pVVanLpU4ko Testing to find usability
My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com
I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.
Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.
Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding