Kattenburgerstraat 5

1015 JA, Amsterdam

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Email address

mail@maikelvanderwouden.com

Sound implementation: The right sound at the right moment.

It can drastically enhance the user experience.

Sounds specifically designed to enhance the user experience should be intuitive, functional, and easy to understand. They shouldn’t be obtrusive, distracting, and you most certainly don’t want your UX/UI sound design to be perceived as annoying.

Sounds easy right? But most of the time it’s not as simple as it seems because it is rare that the actual sounds irritate us, it’s the implementation of the sounds which causes problems.

Here are three tips to get better at sound implementation right away:

  1. Never accept the feeling that your sound design is significantly slowing down your experience.
  2. Make sure that the sounds are not too frequent: Sound should create a sense of comfort and security – only calling for action when needed.
  3. Test extensively, but focus on a specific target audience. Use a lot of different sounds that authentically represent your Brand’s identity.

More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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