Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


Building silence into your VUI design.

The sound of silence

In my last post, I wrote about UI/UX sound implementation. I shared the following three tips about implementing UI/UX Sound:
  1. Never accept the feeling that your sound design is significantly slowing down your experience.
  2. Make sure that the sounds are not too frequent: Sound should create a sense of comfort and security – only calling for action when needed.
  3. Test extensively, but focus on a specific target audience. Use a lot of different sounds that authentically represent your Brand’s identity.
The importance of building silence into a VUI design applies to all three. It’s just as important as knowing when to use sound. Let’s look at the first tip:  “Never accept the feeling that your sound design is significantly slowing down your experience.” Even when your design is faster with implemented sound design, it doesn’t necessarily mean that it’s needed. If it still detracts from the user’s focus and comfort, you might want to reconsider your creative decisions and build silence into a VUI design.
To emphasize your sound design, you need to make it more noticeable to make it more distinct, recognizable, and functionally useful. Therefore building silence into a VUI design is exceptionally influential because it creates contrast and prioritizes the user’s focus. It’s similar to using negative space in visual design; silence creates a space for other elements to receive attention.
In any context, sound should at all times elevate the conversational experience rather than detract from it.

More to explorer

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding