Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


I will be giving a three-hour workshop at the VOICE Summit 2019, Newark, NJ.

Quick Guide: Voice-first Audio Branding

I’m happy to share that I will be giving a workshop and talk at the VOICE Summit 2019, Newark, NJ: the world’s largest voice-tech conference attracting 5,000+ developers, conversational designers, startups, brands, agencies and executives at the forefront of the voice-first era. 

Sign up for our workshop at www.maikelvanderwouden/workshops 

I am looking forward to this because I’m not a professional speaker. I’m an audiophile. Although I’ve trained professional speakers how to sound when their presenting (check out Immersive Speaking at https://voicebranding.nl/#casestudies). When I speak on-stage, I get nervous: My voice rate raises and the fundamental frequency of my voice as well. I don’t take long enough pauses in between my sentences and the intensity of my voice slightly drops. 

Within 2 seconds, people in the audience will have made judgments about me based on their personal, cultural, and aesthetic biases solely based on the sound of my voice. The audience will perceive me as young, inexperienced, and shy. It might even sound like I’ve got something to hide. 

But I don’t. I’m confident and proud to have created my own sound agency and a proven method to exploit the power of audio to shape your Brand’s identity further. So during my talks, I change my audible tone of voice to explain further how it influences the way you perceive my personal Brand and how you can exploit the power of audio to make sure your Brand is being perceived correctly to shape your Brands Identity further.


Information about the workshop:

In the “Quick Guide: Voice-first Audio Branding” workshop (3 hours), participants learn the basics of voice-first audio branding. As well as how excellent Voice Branding Guidelines effectively influence the way your Brand is being perceived. You will also learn how to start defining what your Brand sounds like and how sound can differentiate your experiences, enhance recall, create preference, and build trust.

The Voice Branding introduction workshop is based on a strategy program offered at many companies and corporations, taught by Maikel van der Wouden, co-founder & CEO at Voicebranding.ai & Phoebe Ohayon, co-founder & strategy lead at Voicebranding.ai. It’s time to learn how to create an effective audio strategy and design unique branded voices for your experiences.

More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding