Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address

mail@maikelvanderwouden.com

How 3D immersive sound is used to create content that stands out.

How 3D immersive sound is used to create content that stands out

Break through a content-cluttered environment.

3D audio is the digital recreation of sound we hear every day in the real world. It’s always around us, and it can come from any direction.

Spatial Sound” combines the interactions between acoustic sound waves, the space, and interactions with our head and ears.

Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years due to the growing popularity of stand-alone audio content and technologies such as augmented reality (AR). It has also become more accessible for the consumer; with just your phone and a common set of earplugs, it’s possible to experience 3D immersive audio.

It’s a creative and inspiring approach to create content or a commercial that stands-out. A good example I find in the collaboration between Spotify and Warner Brothers to promote the movie “A Star Is Born” with Bradley Cooper and Lady Gaga.

The ad mimics the surround-sound effect of being in the theater when the viewer has on headphones.

An ad like this helps break through a content-cluttered environment and get audiences to more deeply engage with our movies,” said Andrew Hotz, EVP of worldwide digital marketing for Warner Bros., in an email. “For A Star Is Born, we were looking for breakthrough opportunities that remained true to the film’s themes and tone.”

More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.

feedback

Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.

Subsribe

Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding