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Spotify advertising enables you to reach a particular group of people at a specific time with a personalized brand message.

Imagine the power of reaching a particular group of people at a specific time with a personalized brand message.

In my last post, I shared two tips on how to break through a content-cluttered audio streaming environment.
Programmatic advertising on Spotify provides a great solution to do this. More than 100 million users worldwide now pay for Spotify Premium, the company has announced. Spotify reached the milestone by growing paid subscribers by 32-percent year-on-year. Including free subscribers, Spotify now has a total of 217 million monthly active users worldwide. On average, they spend 104 minutes a day listening to music and podcasts. Also characteristic is that 68% of the streams take place on mobile phones.
Spotify Advertising offers various targeting options to reach people. For example, you can target on demographic characteristics (age and gender), listening behavior, and location. You can also focus on particular genres and playlists. Targeting usage segments is another a promising possibility.
The rise of Voice makes audio advertising on Spotify even more powerful because it significantly empowers its reach. By 2020, 21 million households worldwide will have at least one or more voice-enabled devices. And by 2021, nearly 380 million cars will be driving on the road connected to the internet. Audio “on-demand” will be accessible almost always and everywhere.
Imagine the power of reaching a particular group of people at a specific time with a personalized Brand message. The power of Audio enables it.

More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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