In my last post, I shared two tips on how to break through a content-cluttered audio streaming environment.

 

Programmatic advertising on Spotify provides a great solution to do this. More than 100 million users worldwide now pay for Spotify Premium, the company has announced. Spotify reached the milestone by growing paid subscribers by 32-percent year-on-year. Including free subscribers, Spotify now has a total of 217 million monthly active users worldwide. On average, they spend 104 minutes a day listening to music and podcasts. Also characteristic is that 68% of the streams take place on mobile phones.

 

Spotify Advertising offers various targeting options to reach people. For example, you can target on demographic characteristics (age and gender), listening behavior, and location. You can also focus on particular genres and playlists. Targeting usage segments is another a promising possibility.

 

The rise of Voice makes audio advertising on Spotify even more powerful because it significantly empowers its reach. By 2020, 21 million households worldwide will have at least one or more voice-enabled devices. And by 2021, nearly 380 million cars will be driving on the road connected to the internet. Audio “on-demand” will be accessible almost always and everywhere.

 

Imagine the power of reaching a particular group of people at a specific time with a personalized Brand message. The power of Audio enables it.