Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address

mail@maikelvanderwouden.com

Spotify advertising enables you to reach a particular group of people at a specific time with a personalized brand message.

Imagine the power of reaching a particular group of people at a specific time with a personalized brand message.

In my last post, I shared two tips on how to break through a content-cluttered audio streaming environment.
 
Programmatic advertising on Spotify provides a great solution to do this. More than 100 million users worldwide now pay for Spotify Premium, the company has announced. Spotify reached the milestone by growing paid subscribers by 32-percent year-on-year. Including free subscribers, Spotify now has a total of 217 million monthly active users worldwide. On average, they spend 104 minutes a day listening to music and podcasts. Also characteristic is that 68% of the streams take place on mobile phones.
 
Spotify Advertising offers various targeting options to reach people. For example, you can target on demographic characteristics (age and gender), listening behavior, and location. You can also focus on particular genres and playlists. Targeting usage segments is another a promising possibility.
 
The rise of Voice makes audio advertising on Spotify even more powerful because it significantly empowers its reach. By 2020, 21 million households worldwide will have at least one or more voice-enabled devices. And by 2021, nearly 380 million cars will be driving on the road connected to the internet. Audio “on-demand” will be accessible almost always and everywhere.
 
Imagine the power of reaching a particular group of people at a specific time with a personalized Brand message. The power of Audio enables it.

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I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

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150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

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Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.

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