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Spotify advertising enables you to reach a particular group of people at a specific time with a personalized brand message.

Imagine the power of reaching a particular group of people at a specific time with a personalized brand message.

In my last post, I shared two tips on how to break through a content-cluttered audio streaming environment.
Programmatic advertising on Spotify provides a great solution to do this. More than 100 million users worldwide now pay for Spotify Premium, the company has announced. Spotify reached the milestone by growing paid subscribers by 32-percent year-on-year. Including free subscribers, Spotify now has a total of 217 million monthly active users worldwide. On average, they spend 104 minutes a day listening to music and podcasts. Also characteristic is that 68% of the streams take place on mobile phones.
Spotify Advertising offers various targeting options to reach people. For example, you can target on demographic characteristics (age and gender), listening behavior, and location. You can also focus on particular genres and playlists. Targeting usage segments is another a promising possibility.
The rise of Voice makes audio advertising on Spotify even more powerful because it significantly empowers its reach. By 2020, 21 million households worldwide will have at least one or more voice-enabled devices. And by 2021, nearly 380 million cars will be driving on the road connected to the internet. Audio “on-demand” will be accessible almost always and everywhere.
Imagine the power of reaching a particular group of people at a specific time with a personalized Brand message. The power of Audio enables it.

More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

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