Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address

mail@maikelvanderwouden.com

Great Brands build relationships through their products and services.

Without a great audio strategy in place to help share your Brand’s values and personality, it’s much harder to prioritize longterm customer relationships

Sooner or later, every new technology becomes a commodity.

Which is why great Brand’s don’t follow trends; they’re not just designing faster, better, and more advanced products. They instead invest in managing meaningful relationships through new product and services.

It explains why the best marketers and brand strategists spend their time managing the emotional values and identity that differentiate their Brand instead of talking about all the great features and products of their company.

Without a great audio strategy in place to help share your Brand’s values and personality, it’s much harder to prioritize longterm customer relationships over short term sales because to build meaningful long term relationships; you need to be consistent and evoke the right emotions at every touch point where brand influence takes place.

More to explorer

design user testing

Buy Me Breakfast

I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

blog sonic branding sound design

150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

blog sonic branding sound design

Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.

feedback

Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.

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