1015 JA, Amsterdam
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mail@maikelvanderwouden.com
Make your customers feel appreciated and important.
In other words, stay in constant communication with your customers. Don’t just get in touch with customers when you need them, or when they need you to solve a problem. Make your customers feel appreciated and important.
While it’s a good idea to start podcasting to communicate with customers regularly it also helps to provide value, too. Precisely the reason why the podcast industry is growing extremely fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC. The latest revenue figure represents an increase of 53 percent in just a year.
Podcasting is an excellent opportunity to provide exceptional content that meets the needs of your customers. It’s a great way to provide extra value, other than what can be obtained from your products. A weekly branded podcast is an easy way to strengthen and deepen the relationship that you have with your customers. Your Brand will stay top-of-mind, and your customers will become more likely to recommend your products and services to their friends and family.
Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”
Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.
I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content
My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com
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