In other words, stay in constant communication with your customers. Don’t just get in touch with customers when you need them, or when they need you to solve a problem. Make your customers feel appreciated and important.

While it’s a good idea to start podcasting to communicate with customers regularly it also helps to provide value, too. Precisely the reason why the podcast industry is growing extremely fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC. The latest revenue figure represents an increase of 53 percent in just a year.

Podcasting is an excellent opportunity to provide exceptional content that meets the needs of your customers. It’s a great way to provide extra value, other than what can be obtained from your products. A weekly branded podcast is an easy way to strengthen and deepen the relationship that you have with your customers. Your Brand will stay top-of-mind, and your customers will become more likely to recommend your products and services to their friends and family.