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Exploit the power of audio to create a sense of community

It delivers on your customer’s genuine desires and provides an excellent opportunity to share about your Brand’s culture and personality.

People buy into brands and not products. An interesting and powerful way to improve your customer relationships with your Brand is by creating a sense of community.

Creating a sense of community gives your customers something authentic to feel connected to. It makes your Brand’s identity stronger, more approachable, and relatable to your customers.

Music streaming services such as Spotify and Soundcloud offer great ways to start building a sense of community. Currently, standard push advertising is the most obvious way to advertise on music services but creating, or sponsoring a curated playlist is much more effective when it comes to creating a sense of community.

It delivers on your customer’s genuine desires and provides an excellent opportunity to share about your Brand’s culture and personality.

The most common way to curate a playlist is organizing songs by themes like genre, era, or region. A less common approach, which could prove more effective, is curating music for special occasions or live events.

To consistently appeal to the human ability to associate music with specific memories that evoke certain emotions to influence the way your Brand is being perceived; it’s recommended to create music branding guidelines. Music branding guidelines are a powerful tool to manage your Brand’s audio identity, which helps you to ensure consistency, build trust, and create preference.

More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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