Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

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Exploit the power of audio to create a sense of community

It delivers on your customer’s genuine desires and provides an excellent opportunity to share about your Brand’s culture and personality.

People buy into brands and not products. An interesting and powerful way to improve your customer relationships with your Brand is by creating a sense of community.

Creating a sense of community gives your customers something authentic to feel connected to. It makes your Brand’s identity stronger, more approachable, and relatable to your customers.

Music streaming services such as Spotify and Soundcloud offer great ways to start building a sense of community. Currently, standard push advertising is the most obvious way to advertise on music services but creating, or sponsoring a curated playlist is much more effective when it comes to creating a sense of community.

It delivers on your customer’s genuine desires and provides an excellent opportunity to share about your Brand’s culture and personality.

The most common way to curate a playlist is organizing songs by themes like genre, era, or region. A less common approach, which could prove more effective, is curating music for special occasions or live events.

To consistently appeal to the human ability to associate music with specific memories that evoke certain emotions to influence the way your Brand is being perceived; it’s recommended to create music branding guidelines. Music branding guidelines are a powerful tool to manage your Brand’s audio identity, which helps you to ensure consistency, build trust, and create preference.

More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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