Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


Exploit the power of audio to create a sense of community

It delivers on your customer’s genuine desires and provides an excellent opportunity to share about your Brand’s culture and personality.

People buy into brands and not products. An interesting and powerful way to improve your customer relationships with your Brand is by creating a sense of community.

Creating a sense of community gives your customers something authentic to feel connected to. It makes your Brand’s identity stronger, more approachable, and relatable to your customers.

Music streaming services such as Spotify and Soundcloud offer great ways to start building a sense of community. Currently, standard push advertising is the most obvious way to advertise on music services but creating, or sponsoring a curated playlist is much more effective when it comes to creating a sense of community.

It delivers on your customer’s genuine desires and provides an excellent opportunity to share about your Brand’s culture and personality.

The most common way to curate a playlist is organizing songs by themes like genre, era, or region. A less common approach, which could prove more effective, is curating music for special occasions or live events.

To consistently appeal to the human ability to associate music with specific memories that evoke certain emotions to influence the way your Brand is being perceived; it’s recommended to create music branding guidelines. Music branding guidelines are a powerful tool to manage your Brand’s audio identity, which helps you to ensure consistency, build trust, and create preference.

More to explorer

design user testing

Buy Me Breakfast

I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

blog sonic branding sound design

150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

blog sonic branding sound design

Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


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