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Brand guidelines ensure that everyone is on the same page
Consistency is also an essential factor when it comes to improving customer relationships.
To be consistent, creating a strong brand platform based on which you can make quick and meaningful decisions is essential. A brand platform is a set of brand tools including visual guidelines, voice branding guidelines, music branding guidelines, and more.
A brand platform helps you to manage the methods that you’re using to deepen customer relationships. Voice databases, licensed music libraries, exclusive UX/UI sound libraries are some examples of audible brand attributes that are valuable to include.
Brand guidelines ensure that everyone is on the same page, but the execution of the guidelines define whether everyone in your company is consistent in their approach when it comes to managing your customer’s experience whenever someone is dealing with your brand.
The fact that the execution of the brand guidelines define whether or not everyone in your company is consistent in their approach explains why the roll-out phase in the process of creating any brand guidelines or brand tools/attributes is so important. Ask yourself what management systems need to be placed and make sure that the right people know how to access the right files at any time.
I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?
“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.
We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.
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