1015 JA, Amsterdam
24/7 Reachable by phone
mail@maikelvanderwouden.com
Brand guidelines ensure that everyone is on the same page
Consistency is also an essential factor when it comes to improving customer relationships.
To be consistent, creating a strong brand platform based on which you can make quick and meaningful decisions is essential. A brand platform is a set of brand tools including visual guidelines, voice branding guidelines, music branding guidelines, and more.
A brand platform helps you to manage the methods that you’re using to deepen customer relationships. Voice databases, licensed music libraries, exclusive UX/UI sound libraries are some examples of audible brand attributes that are valuable to include.
Brand guidelines ensure that everyone is on the same page, but the execution of the guidelines define whether everyone in your company is consistent in their approach when it comes to managing your customer’s experience whenever someone is dealing with your brand.
The fact that the execution of the brand guidelines define whether or not everyone in your company is consistent in their approach explains why the roll-out phase in the process of creating any brand guidelines or brand tools/attributes is so important. Ask yourself what management systems need to be placed and make sure that the right people know how to access the right files at any time.
Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.
3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…
Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.
My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com
I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.
Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.
Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding