Consistency is also an essential factor when it comes to improving customer relationships.

To be consistent, creating a strong brand platform based on which you can make quick and meaningful decisions is essential. A brand platform is a set of brand tools including visual guidelines, voice branding guidelines, music branding guidelines, and more. 

A brand platform helps you to manage the methods that you’re using to deepen customer relationships. Voice databases, licensed music libraries, exclusive UX/UI sound libraries are some examples of audible brand attributes that are valuable to include. 

Brand guidelines ensure that everyone is on the same page, but the execution of the guidelines define whether everyone in your company is consistent in their approach when it comes to managing your customer’s experience whenever someone is dealing with your brand.

The fact that the execution of the brand guidelines define whether or not everyone in your company is consistent in their approach explains why the roll-out phase in the process of creating any brand guidelines or brand tools/attributes is so important. Ask yourself what management systems need to be placed and make sure that the right people know how to access the right files at any time.