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1015 JA, Amsterdam

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Audio as a creative amplifier for great storytelling

 You need to be aware that it’s about being chosen.

People are pickier than ever. We’re spoiled because there is so much content to choose from. Which is why we only spend time consuming content we feel connected to.

If you are a content creator or advertiser, you need to be aware that it’s about being chosen. People decide quickly whether they’re interested or not. If not, they’re likely to move on quicker which suggests the false idea that attention spans are shrinking.

“It’s not that attention spans are shrinking, it’s that our tolerance for things we’re not interested in is shrinking.” — Ben Jones, Global Creative Director at Google’s Unskippable Labs

A great story and the ability to create an immersive experience is extremely valuable, but it has never been harder to create something special that stands out because there are so many stories out there.

The power of immersive audio as a creative amplifier for great storytelling provides a strong opportunity to differentiate your story.

Because what we hear makes up an immersive experience as much as what we see.

Most creatives and marketers learned at a young age to express themselves in writing and visual arts, but what about sound and music? What do you know about expressing yourself through auditory arts?

More to explorer

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Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

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3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

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