Kattenburgerstraat 5

1015 JA, Amsterdam

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Audio as a creative amplifier for great storytelling

 You need to be aware that it’s about being chosen.

People are pickier than ever. We’re spoiled because there is so much content to choose from. Which is why we only spend time consuming content we feel connected to.

If you are a content creator or advertiser, you need to be aware that it’s about being chosen. People decide quickly whether they’re interested or not. If not, they’re likely to move on quicker which suggests the false idea that attention spans are shrinking.

“It’s not that attention spans are shrinking, it’s that our tolerance for things we’re not interested in is shrinking.” — Ben Jones, Global Creative Director at Google’s Unskippable Labs

A great story and the ability to create an immersive experience is extremely valuable, but it has never been harder to create something special that stands out because there are so many stories out there.

The power of immersive audio as a creative amplifier for great storytelling provides a strong opportunity to differentiate your story.

Because what we hear makes up an immersive experience as much as what we see.

Most creatives and marketers learned at a young age to express themselves in writing and visual arts, but what about sound and music? What do you know about expressing yourself through auditory arts?

More to explorer

design user testing

Buy Me Breakfast

I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

blog sonic branding sound design

150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

blog sonic branding sound design

Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


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