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Audio as a creative amplifier for great storytelling

 You need to be aware that it’s about being chosen.

People are pickier than ever. We’re spoiled because there is so much content to choose from. Which is why we only spend time consuming content we feel connected to.

If you are a content creator or advertiser, you need to be aware that it’s about being chosen. People decide quickly whether they’re interested or not. If not, they’re likely to move on quicker which suggests the false idea that attention spans are shrinking.

“It’s not that attention spans are shrinking, it’s that our tolerance for things we’re not interested in is shrinking.” — Ben Jones, Global Creative Director at Google’s Unskippable Labs

A great story and the ability to create an immersive experience is extremely valuable, but it has never been harder to create something special that stands out because there are so many stories out there.

The power of immersive audio as a creative amplifier for great storytelling provides a strong opportunity to differentiate your story.

Because what we hear makes up an immersive experience as much as what we see.

Most creatives and marketers learned at a young age to express themselves in writing and visual arts, but what about sound and music? What do you know about expressing yourself through auditory arts?

More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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