Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

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Expressing yourself through auditory arts

Be aware that sound is being perceived based on people’s unique personal, cultural, and aesthetic biases.

The power of audio is that it has the ability to connect with people on an emotional level.

In essence, all you are really trying to do when you’re trying to express yourself through audio is to get the audience to experience a particular feeling.

To succeed, you need to be aware that sound is being perceived based on people’s unique personal, cultural, and aesthetic biases.

Perceptual research gives you insights on whether or not you’re are being perceived correctly.

When they’re trying to create an immersive audio experience, most people won’t get it right the first time, or the second time, or the third, up until the 10th time. And so you keep designing and testing again and again. Only after recreating and remixing the experience many many times does it really work.

More to explorer

design user testing

Buy Me Breakfast

I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

blog sonic branding sound design

150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

blog sonic branding sound design

Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


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