The power of audio is that it has the ability to connect with people on an emotional level.
In essence, all you are really trying to do when you’re trying to express yourself through audio is to get the audience to experience a particular feeling.
To succeed, you need to be aware that sound is being perceived based on people’s unique personal, cultural, and aesthetic biases.
Perceptual research gives you insights on whether or not you’re are being perceived correctly.
When they’re trying to create an immersive audio experience, most people won’t get it right the first time, or the second time, or the third, up until the 10th time. And so you keep designing and testing again and again. Only after recreating and remixing the experience many many times does it really work.