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Expressing yourself through auditory arts

Be aware that sound is being perceived based on people’s unique personal, cultural, and aesthetic biases.

The power of audio is that it has the ability to connect with people on an emotional level.

In essence, all you are really trying to do when you’re trying to express yourself through audio is to get the audience to experience a particular feeling.

To succeed, you need to be aware that sound is being perceived based on people’s unique personal, cultural, and aesthetic biases.

Perceptual research gives you insights on whether or not you’re are being perceived correctly.

When they’re trying to create an immersive audio experience, most people won’t get it right the first time, or the second time, or the third, up until the 10th time. And so you keep designing and testing again and again. Only after recreating and remixing the experience many many times does it really work.

More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


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