What does it take to inspire someone?
Inspiring Brand’s that are achieving fantastic success, making a difference, and contributing positively to our culture and community share the following common traits:
- They have forged their authentic path
- They are altruistic
- They are riveting storytellers
To devise an audio strategy that aligns with these common traits, you need to challenge industry standards to differentiate your Brand’s experience.
Connect products to emotions and consistently appeal to your customer’s ability to associate sound with meaningful feelings because today’s key purchase question is no longer “what does it do” but “how does it make me feel”.
People care less about your product’s features and all its competitive advantages. Instead, they care about the story that you sell and whether or not they feel connected to it. Propositions that genuinely resonate are emotionally driven. They are about mindshare and heart share.