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Today's consumers expect Brands to inspire them

Propositions that genuinely resonate are emotionally driven.

What does it take to inspire someone?

Inspiring Brand’s that are achieving fantastic success, making a difference, and contributing positively to our culture and community share the following common traits:

  1. They have forged their authentic path
  2. They are altruistic
  3. They are riveting storytellers

To devise an audio strategy that aligns with these common traits, you need to challenge industry standards to differentiate your Brand’s experience.

Connect products to emotions and consistently appeal to your customer’s ability to associate sound with meaningful feelings because today’s key purchase question is no longer “what does it do” but “how does it make me feel”.   

People care less about your product’s features and all its competitive advantages. Instead, they care about the story that you sell and whether or not they feel connected to it. Propositions that genuinely resonate are emotionally driven. They are about mindshare and heart share.

More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


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