Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


Today's consumers expect Brands to inspire them

Propositions that genuinely resonate are emotionally driven.

What does it take to inspire someone?

Inspiring Brand’s that are achieving fantastic success, making a difference, and contributing positively to our culture and community share the following common traits:

  1. They have forged their authentic path
  2. They are altruistic
  3. They are riveting storytellers

To devise an audio strategy that aligns with these common traits, you need to challenge industry standards to differentiate your Brand’s experience.

Connect products to emotions and consistently appeal to your customer’s ability to associate sound with meaningful feelings because today’s key purchase question is no longer “what does it do” but “how does it make me feel”.   

People care less about your product’s features and all its competitive advantages. Instead, they care about the story that you sell and whether or not they feel connected to it. Propositions that genuinely resonate are emotionally driven. They are about mindshare and heart share.

More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding