Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address

mail@maikelvanderwouden.com

Bad Audio Branding

Doing better starts with the realization that audio branding isn’t just creating a sound logo or a bunch of branded jingles.

Bad audio branding causes your consumers to recall the sound assets you use such as voice-overs and jingles but not your brand. Why this happens?

  1. There are many brands which don’t possess any distinct audio brand assets so simply can’t use any.
  2. There are brands which have a broad range of such assets but never devised an effective audible strategy. They don’t know how to evoke the right emotions through sound and miss the right capabilities and management systems in to consistently apply their assets. 

Doing better starts with the realization that audio branding isn’t just creating a sound logo or a bunch of branded jingles. It’s the systematic creating and execution of an entire audio strategy to manage your Brand’s audible identity. 

Never forget the essential step of analyzing how your audio branding strategy can be implemented in your campaigns and every other consumer touch point where brand influence takes place.

More to explorer

design user testing

Buy Me Breakfast

I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

blog sonic branding sound design

150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

blog sonic branding sound design

Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.

feedback

Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.

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