Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address

mail@maikelvanderwouden.com

Bad Audio Branding

Doing better starts with the realization that audio branding isn’t just creating a sound logo or a bunch of branded jingles.

Bad audio branding causes your consumers to recall the sound assets you use such as voice-overs and jingles but not your brand. Why this happens?

  1. There are many brands which don’t possess any distinct audio brand assets so simply can’t use any.
  2. There are brands which have a broad range of such assets but never devised an effective audible strategy. They don’t know how to evoke the right emotions through sound and miss the right capabilities and management systems in to consistently apply their assets. 

Doing better starts with the realization that audio branding isn’t just creating a sound logo or a bunch of branded jingles. It’s the systematic creating and execution of an entire audio strategy to manage your Brand’s audible identity. 

Never forget the essential step of analyzing how your audio branding strategy can be implemented in your campaigns and every other consumer touch point where brand influence takes place.

More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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