Bad audio branding causes your consumers to recall the sound assets you use such as voice-overs and jingles but not your brand. Why this happens?
- There are many brands which don’t possess any distinct audio brand assets so simply can’t use any.
- There are brands which have a broad range of such assets but never devised an effective audible strategy. They don’t know how to evoke the right emotions through sound and miss the right capabilities and management systems in to consistently apply their assets.
Doing better starts with the realization that audio branding isn’t just creating a sound logo or a bunch of branded jingles. It’s the systematic creating and execution of an entire audio strategy to manage your Brand’s audible identity.
Never forget the essential step of analyzing how your audio branding strategy can be implemented in your campaigns and every other consumer touch point where brand influence takes place.