Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


Bad Audio Branding

Doing better starts with the realization that audio branding isn’t just creating a sound logo or a bunch of branded jingles.

Bad audio branding causes your consumers to recall the sound assets you use such as voice-overs and jingles but not your brand. Why this happens?

  1. There are many brands which don’t possess any distinct audio brand assets so simply can’t use any.
  2. There are brands which have a broad range of such assets but never devised an effective audible strategy. They don’t know how to evoke the right emotions through sound and miss the right capabilities and management systems in to consistently apply their assets. 

Doing better starts with the realization that audio branding isn’t just creating a sound logo or a bunch of branded jingles. It’s the systematic creating and execution of an entire audio strategy to manage your Brand’s audible identity. 

Never forget the essential step of analyzing how your audio branding strategy can be implemented in your campaigns and every other consumer touch point where brand influence takes place.

More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding