Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

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Connect to cultural movements

Learn as much as you can about relevant cultural movements and appeal consistently to the right emotions to respond.

Our digital lives form our desires: The aesthetics, sounds, music, images, and voices that fill our social feeds and online existence influence our perception. Based on how we perceive things, we develop preference and attraction to certain people, places, Brands, products, and services.  

A strong sustainable Brand identity claims such status by adding consistent value through all these elements while staying true to its culture and desired emotional connections. 

They hold on to authenticity and exploit movements in specific fields of interest to anticipate and lead change by identifying movements through listening. 

Listening is the process of monitoring. It has become a common marketing practice in which networks such as Instagram, Facebook, Twitter, and LinkedIn are widely used. 

Audio platforms such as Spotify, Soundcloud, and Pandora are often overlooked while they offer extremely valuable opportunities to learn about audiences and study cultural movements to capitalize on long term shifts.

55% BELIEVE THERE IS TOO MUCH VISUAL STIMULATION AND THINK AUDIO OFFERS A NICE ESCAPE.” – Source: Spotify trend survey among 500 U.K. respondents 15-37, February 2019

Try to learn why people are listening instead of what they’re listening to. It’s less about their work as a musician or designer. It’s more about their role as a tastemaker.  Learn as much as you can about relevant cultural movements and appeal consistently to the right emotions to respond. 


More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


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