Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

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Connect to cultural movements

Learn as much as you can about relevant cultural movements and appeal consistently to the right emotions to respond.

Our digital lives form our desires: The aesthetics, sounds, music, images, and voices that fill our social feeds and online existence influence our perception. Based on how we perceive things, we develop preference and attraction to certain people, places, Brands, products, and services.  

A strong sustainable Brand identity claims such status by adding consistent value through all these elements while staying true to its culture and desired emotional connections. 

They hold on to authenticity and exploit movements in specific fields of interest to anticipate and lead change by identifying movements through listening. 

Listening is the process of monitoring. It has become a common marketing practice in which networks such as Instagram, Facebook, Twitter, and LinkedIn are widely used. 

Audio platforms such as Spotify, Soundcloud, and Pandora are often overlooked while they offer extremely valuable opportunities to learn about audiences and study cultural movements to capitalize on long term shifts.

55% BELIEVE THERE IS TOO MUCH VISUAL STIMULATION AND THINK AUDIO OFFERS A NICE ESCAPE.” – Source: Spotify trend survey among 500 U.K. respondents 15-37, February 2019

Try to learn why people are listening instead of what they’re listening to. It’s less about their work as a musician or designer. It’s more about their role as a tastemaker.  Learn as much as you can about relevant cultural movements and appeal consistently to the right emotions to respond. 


More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


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