Our digital lives form our desires: The aesthetics, sounds, music, images, and voices that fill our social feeds and online existence influence our perception. Based on how we perceive things, we develop preference and attraction to certain people, places, Brands, products, and services.
A strong sustainable Brand identity claims such status by adding consistent value through all these elements while staying true to its culture and desired emotional connections.
They hold on to authenticity and exploit movements in specific fields of interest to anticipate and lead change by identifying movements through listening.
Listening is the process of monitoring. It has become a common marketing practice in which networks such as Instagram, Facebook, Twitter, and LinkedIn are widely used.
Audio platforms such as Spotify, Soundcloud, and Pandora are often overlooked while they offer extremely valuable opportunities to learn about audiences and study cultural movements to capitalize on long term shifts.
“55% BELIEVE THERE IS TOO MUCH VISUAL STIMULATION AND THINK AUDIO OFFERS A NICE ESCAPE.” – Source: Spotify trend survey among 500 U.K. respondents 15-37, February 2019
Try to learn why people are listening instead of what they’re listening to. It’s less about their work as a musician or designer. It’s more about their role as a tastemaker. Learn as much as you can about relevant cultural movements and appeal consistently to the right emotions to respond.