1015 JA, Amsterdam
24/7 Reachable by phone
mail@maikelvanderwouden.com
My name is Maikel van der Wouden
I’m a born-and-raised dutch boy from Amsterdam with a strong passion for sound. I’m proud to have created my own sound agency and a proven method to exploit the power of audio to manage your Brand’s identity through sound.
I started my business four and a half years ago with Phoebe Ohayon. Today we got a dedicated team of seven and a worldwide network of sound designers and voice talents including licensing partnerships with more than 75 music labels.
I started my career studying at the conservatory, and before starting my own business, I was an audio engineer. I spent a lot of time researching acoustics, sound and speech characteristics, and audible perception.
After, I started working in traditional studios for several years, but all the commercial productions I worked on did not include any research or strategy at all. I realized that my curiosity and unusual combination of interests and skills were a rare strength.
Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”
Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.
I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content
My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com
I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.
Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.
Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding