Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

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Email address


My Five W's: What

I’m often asked: “So you create sound logos and jingles?”

Through our workshops, consulting, writing, Voice- and Audio Branding programs,  I help interesting companies and corporations to devise an effective audio strategy and back it up with meaningful action to create results.

I’m often asked: “So you create sound logos and jingles?”

It’s not just producing a sound logo or some branded jingles. Audio branding is the systematic creation of an entire audio strategy to manage your Brands identity through sound based on its essence, vision, values, purpose, promise, and personality. 

I help Brands exploit the emerging power of audio and create an Auditory Tone of Voice that consistently evokes the right emotions and resonates the Brand’s values, purpose, and personality.

For as long as I can remember, I’ve been insatiably curious about the fact that audio has the power to influence our perception. I wanted to know how exactly it appeals to a human sense that is directly tight to association. Now I know that it’s because we all make judgments about others, and branded content based on our personal, cultural, and aesthetic biases. So to make sure your Brand is being perceived as desired, you need to research and design valid tests to find relevant connections that can define an effective audio strategy to manage your Brands audio identity.


More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


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