Through our workshops, consulting, writing, Voice- and Audio Branding programs,  I help interesting companies and corporations to devise an effective audio strategy and back it up with meaningful action to create results.

I’m often asked: “So you create sound logos and jingles?”

It’s not just producing a sound logo or some branded jingles. Audio branding is the systematic creation of an entire audio strategy to manage your Brands identity through sound based on its essence, vision, values, purpose, promise, and personality. 

I help Brands exploit the emerging power of audio and create an Auditory Tone of Voice that consistently evokes the right emotions and resonates the Brand’s values, purpose, and personality.

For as long as I can remember, I’ve been insatiably curious about the fact that audio has the power to influence our perception. I wanted to know how exactly it appeals to a human sense that is directly tight to association. Now I know that it’s because we all make judgments about others, and branded content based on our personal, cultural, and aesthetic biases. So to make sure your Brand is being perceived as desired, you need to research and design valid tests to find relevant connections that can define an effective audio strategy to manage your Brands audio identity.