Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


My Five W's: What

I’m often asked: “So you create sound logos and jingles?”

Through our workshops, consulting, writing, Voice- and Audio Branding programs,  I help interesting companies and corporations to devise an effective audio strategy and back it up with meaningful action to create results.

I’m often asked: “So you create sound logos and jingles?”

It’s not just producing a sound logo or some branded jingles. Audio branding is the systematic creation of an entire audio strategy to manage your Brands identity through sound based on its essence, vision, values, purpose, promise, and personality. 

I help Brands exploit the emerging power of audio and create an Auditory Tone of Voice that consistently evokes the right emotions and resonates the Brand’s values, purpose, and personality.

For as long as I can remember, I’ve been insatiably curious about the fact that audio has the power to influence our perception. I wanted to know how exactly it appeals to a human sense that is directly tight to association. Now I know that it’s because we all make judgments about others, and branded content based on our personal, cultural, and aesthetic biases. So to make sure your Brand is being perceived as desired, you need to research and design valid tests to find relevant connections that can define an effective audio strategy to manage your Brands audio identity.


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contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


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