Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


My Five W's: What

I’m often asked: “So you create sound logos and jingles?”

Through our workshops, consulting, writing, Voice- and Audio Branding programs,  I help interesting companies and corporations to devise an effective audio strategy and back it up with meaningful action to create results.

I’m often asked: “So you create sound logos and jingles?”

It’s not just producing a sound logo or some branded jingles. Audio branding is the systematic creation of an entire audio strategy to manage your Brands identity through sound based on its essence, vision, values, purpose, promise, and personality. 

I help Brands exploit the emerging power of audio and create an Auditory Tone of Voice that consistently evokes the right emotions and resonates the Brand’s values, purpose, and personality.

For as long as I can remember, I’ve been insatiably curious about the fact that audio has the power to influence our perception. I wanted to know how exactly it appeals to a human sense that is directly tight to association. Now I know that it’s because we all make judgments about others, and branded content based on our personal, cultural, and aesthetic biases. So to make sure your Brand is being perceived as desired, you need to research and design valid tests to find relevant connections that can define an effective audio strategy to manage your Brands audio identity.


More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding