I’ve been deeply fascinated by sound, acoustics, and perception since the moment I consciously discovered it’s power and influence. Audio is extremely effective when it comes to building trust. It can create deep emotional connections, enhances recall, builds relationships, and creates preference.

I realized there are a lot of people in branding and marketing who can relate to this. They acknowledge the fact that sound has a key role in their integrated branding strategy, but they have no clue on how to devise an auditory strategy for their Brand.

To put it briefly: I do what I do because of my passion and interest in the power of audio and because my expertise is asked for, and it is appreciated.

It’s interesting to see that most companies have extensive guidelines to manage their brand identity through visuals and writing but when it comes to sound…