Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address

mail@maikelvanderwouden.com

My Five W's: Why

 I do what I do because of my passion and interest in the power of audio and because my expertise is asked for, and it is appreciated.

 

 I’ve been deeply fascinated by sound, acoustics, and perception since the moment I consciously discovered it’s power and influence. Audio is extremely effective when it comes to building trust. It can create deep emotional connections, enhances recall, builds relationships, and creates preference.

I realized there are a lot of people in branding and marketing who can relate to this. They acknowledge the fact that sound has a key role in their integrated branding strategy, but they have no clue on how to devise an auditory strategy for their Brand.

To put it briefly: I do what I do because of my passion and interest in the power of audio and because my expertise is asked for, and it is appreciated.

It’s interesting to see that most companies have extensive guidelines to manage their brand identity through visuals and writing but when it comes to sound…

 

More to explorer

design user testing

Buy Me Breakfast

I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

blog sonic branding sound design

150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

blog sonic branding sound design

Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.

feedback

Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.

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