Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


My Five W's: When

The answer is simple: Yesterday. 

Audio is part of every Brand’s identity. Whether you are managing it or not. It resonates your Brand’s Identity at every audio enabled consumer touch point where Brand influence takes place.

It’s becoming more and more essential and valuable to devise an effective auditory strategy because of digitalization, The Rise of Voice, the fast-growing popularity of stand-alone audio content (think about Podcasts for example) and because of the rise of content creation and content marketing. 

So when it comes to the question: “When should I start to think about Audio and Voice Branding?” The answer is simple: Yesterday. 

Because today’s consumers expect Brands to inspire them, and to inspire you need to resonate your Brand’s authentic path and become a riveting storyteller. You also need to build trust and raise brand awareness. 

An effective, consistent audio branding strategy will strengthen your Brand’s identity, optimize your customer’s experiences through service and product sonification. It will help you inspire.  


More to explorer

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Buy Me Breakfast

I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

blog sonic branding sound design

150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

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Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding