Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


My Five W's: When

The answer is simple: Yesterday. 

Audio is part of every Brand’s identity. Whether you are managing it or not. It resonates your Brand’s Identity at every audio enabled consumer touch point where Brand influence takes place.

It’s becoming more and more essential and valuable to devise an effective auditory strategy because of digitalization, The Rise of Voice, the fast-growing popularity of stand-alone audio content (think about Podcasts for example) and because of the rise of content creation and content marketing. 

So when it comes to the question: “When should I start to think about Audio and Voice Branding?” The answer is simple: Yesterday. 

Because today’s consumers expect Brands to inspire them, and to inspire you need to resonate your Brand’s authentic path and become a riveting storyteller. You also need to build trust and raise brand awareness. 

An effective, consistent audio branding strategy will strengthen your Brand’s identity, optimize your customer’s experiences through service and product sonification. It will help you inspire.  


More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

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3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


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