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1015 JA, Amsterdam

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My Five W's: When

The answer is simple: Yesterday. 

Audio is part of every Brand’s identity. Whether you are managing it or not. It resonates your Brand’s Identity at every audio enabled consumer touch point where Brand influence takes place.

It’s becoming more and more essential and valuable to devise an effective auditory strategy because of digitalization, The Rise of Voice, the fast-growing popularity of stand-alone audio content (think about Podcasts for example) and because of the rise of content creation and content marketing. 

So when it comes to the question: “When should I start to think about Audio and Voice Branding?” The answer is simple: Yesterday. 

Because today’s consumers expect Brands to inspire them, and to inspire you need to resonate your Brand’s authentic path and become a riveting storyteller. You also need to build trust and raise brand awareness. 

An effective, consistent audio branding strategy will strengthen your Brand’s identity, optimize your customer’s experiences through service and product sonification. It will help you inspire.  


More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


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