Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


My Five W's: When

The answer is simple: Yesterday. 

Audio is part of every Brand’s identity. Whether you are managing it or not. It resonates your Brand’s Identity at every audio enabled consumer touch point where Brand influence takes place.

It’s becoming more and more essential and valuable to devise an effective auditory strategy because of digitalization, The Rise of Voice, the fast-growing popularity of stand-alone audio content (think about Podcasts for example) and because of the rise of content creation and content marketing. 

So when it comes to the question: “When should I start to think about Audio and Voice Branding?” The answer is simple: Yesterday. 

Because today’s consumers expect Brands to inspire them, and to inspire you need to resonate your Brand’s authentic path and become a riveting storyteller. You also need to build trust and raise brand awareness. 

An effective, consistent audio branding strategy will strengthen your Brand’s identity, optimize your customer’s experiences through service and product sonification. It will help you inspire.  


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contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding