Audio is part of every Brand’s identity. Whether you are managing it or not. It resonates your Brand’s Identity at every audio enabled consumer touch point where Brand influence takes place.
It’s becoming more and more essential and valuable to devise an effective auditory strategy because of digitalization, The Rise of Voice, the fast-growing popularity of stand-alone audio content (think about Podcasts for example) and because of the rise of content creation and content marketing.
So when it comes to the question: “When should I start to think about Audio and Voice Branding?” The answer is simple: Yesterday.
Because today’s consumers expect Brands to inspire them, and to inspire you need to resonate your Brand’s authentic path and become a riveting storyteller. You also need to build trust and raise brand awareness.
An effective, consistent audio branding strategy will strengthen your Brand’s identity, optimize your customer’s experiences through service and product sonification. It will help you inspire.