Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


I spent a lot of effort in TRYING to make things feel effortless.

If everything you try works, maybe you are not trying hard enough.

Voice revolutionized the way we interact with technology and each other. We are now in a brand-new age of audio which fueled by the creation of opportunity. 

The audio revolution is a logical response to the fact that today’s consumers expect products and services to be faster, convenient, and if possible hands-free.  

We’re tired of typing, clicking, pressing keypads, reading, and swiping screens. Because it’s not ideal, it’s not particularly natural and it isn’t effortless.

In contrast, whether we’re listening or speaking, audio is an effortless behavior. Besides, audio content is easily accessible, very user-friendly, it isn’t solitary. Audio is hands-free, and it’s no problem to consume audio content while you’re in motion or while we’re doing something else at the same time.

If everything you’ve created works… 

But if everything you try works, maybe you are not trying hard enough. 

Sometimes you are not successful because everything you’ve created works. You are successful because of your user’s willingness and patience to keep trying because it’s worth their time and energy. 


More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


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