Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

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Email address


I spent a lot of effort in TRYING to make things feel effortless.

If everything you try works, maybe you are not trying hard enough.

Voice revolutionized the way we interact with technology and each other. We are now in a brand-new age of audio which fueled by the creation of opportunity. 

The audio revolution is a logical response to the fact that today’s consumers expect products and services to be faster, convenient, and if possible hands-free.  

We’re tired of typing, clicking, pressing keypads, reading, and swiping screens. Because it’s not ideal, it’s not particularly natural and it isn’t effortless.

In contrast, whether we’re listening or speaking, audio is an effortless behavior. Besides, audio content is easily accessible, very user-friendly, it isn’t solitary. Audio is hands-free, and it’s no problem to consume audio content while you’re in motion or while we’re doing something else at the same time.

If everything you’ve created works… 

But if everything you try works, maybe you are not trying hard enough. 

Sometimes you are not successful because everything you’ve created works. You are successful because of your user’s willingness and patience to keep trying because it’s worth their time and energy. 


More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


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