Kattenburgerstraat 5

1015 JA, Amsterdam

+31 6 360 98 998

24/7 Reachable by phone

Email address


I spent a lot of effort in TRYING to make things feel effortless.

If everything you try works, maybe you are not trying hard enough.

Voice revolutionized the way we interact with technology and each other. We are now in a brand-new age of audio which fueled by the creation of opportunity. 

The audio revolution is a logical response to the fact that today’s consumers expect products and services to be faster, convenient, and if possible hands-free.  

We’re tired of typing, clicking, pressing keypads, reading, and swiping screens. Because it’s not ideal, it’s not particularly natural and it isn’t effortless.

In contrast, whether we’re listening or speaking, audio is an effortless behavior. Besides, audio content is easily accessible, very user-friendly, it isn’t solitary. Audio is hands-free, and it’s no problem to consume audio content while you’re in motion or while we’re doing something else at the same time.

If everything you’ve created works… 

But if everything you try works, maybe you are not trying hard enough. 

Sometimes you are not successful because everything you’ve created works. You are successful because of your user’s willingness and patience to keep trying because it’s worth their time and energy. 


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contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


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