Kattenburgerstraat 5

1015 JA, Amsterdam



Email address


Find your voice by speaking your Brand.

We need to learn how to use voice branding to articulate our thoughts, ideas, and needs.

More people are consuming audio in places where they can’t engage with visual media.

Managing your Brand’s identity through sound really makes a difference between being memorable and barely registering during opportunities like this.

But it’s a challenge. 

Because from the moment we were born we’ve started to develop our voice and listening skills. All other forms of communication and interaction we learned much later. 

So basically you could say we’re all auditory experts. Ironically, most marketers and brand strategists still find it very hard to devise an audio and voice branding strategy to manage their Brand identity through sound.

It’s time to change that. We need to learn how to use voice branding to articulate our thoughts, ideas, and needs.

Act on the fact that voice and sound design represent an essential part of your Brand personality. 

More to explorer

design user testing

Buy Me Breakfast

I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

blog sonic branding sound design

150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

blog sonic branding sound design

Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding