More people are consuming audio in places where they can’t engage with visual media.
Managing your Brand’s identity through sound really makes a difference between being memorable and barely registering during opportunities like this.
But it’s a challenge.
Because from the moment we were born we’ve started to develop our voice and listening skills. All other forms of communication and interaction we learned much later.
So basically you could say we’re all auditory experts. Ironically, most marketers and brand strategists still find it very hard to devise an audio and voice branding strategy to manage their Brand identity through sound.
It’s time to change that. We need to learn how to use voice branding to articulate our thoughts, ideas, and needs.
Act on the fact that voice and sound design represent an essential part of your Brand personality.