Kattenburgerstraat 5

1015 JA, Amsterdam



Email address


Find your voice by speaking your Brand.

We need to learn how to use voice branding to articulate our thoughts, ideas, and needs.

More people are consuming audio in places where they can’t engage with visual media.

Managing your Brand’s identity through sound really makes a difference between being memorable and barely registering during opportunities like this.

But it’s a challenge. 

Because from the moment we were born we’ve started to develop our voice and listening skills. All other forms of communication and interaction we learned much later. 

So basically you could say we’re all auditory experts. Ironically, most marketers and brand strategists still find it very hard to devise an audio and voice branding strategy to manage their Brand identity through sound.

It’s time to change that. We need to learn how to use voice branding to articulate our thoughts, ideas, and needs.

Act on the fact that voice and sound design represent an essential part of your Brand personality. 

More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


Subscribe to my new youtube channel. I will be sharing a weekly video about Voice & Audio Branding