Kattenburgerstraat 5

1015 JA, Amsterdam



Email address


Find your voice by speaking your Brand.

We need to learn how to use voice branding to articulate our thoughts, ideas, and needs.

More people are consuming audio in places where they can’t engage with visual media.

Managing your Brand’s identity through sound really makes a difference between being memorable and barely registering during opportunities like this.

But it’s a challenge. 

Because from the moment we were born we’ve started to develop our voice and listening skills. All other forms of communication and interaction we learned much later. 

So basically you could say we’re all auditory experts. Ironically, most marketers and brand strategists still find it very hard to devise an audio and voice branding strategy to manage their Brand identity through sound.

It’s time to change that. We need to learn how to use voice branding to articulate our thoughts, ideas, and needs.

Act on the fact that voice and sound design represent an essential part of your Brand personality. 

More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


Love it, hate it? Read one of my posts, or seen one of my videos? I would be very happy to receive any kind of feedback from you.


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