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1015 JA, Amsterdam



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BBC Inspires Producing Beeb

We need to learn how to use voice branding to articulate our thoughts, ideas, and needs.

I think BBC inspires producing its own in-house voice assistant called Beeb.

They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. 

They must have realized that they were becoming one of many vying to sell their content through companies that own and continue to build the actual customer relationship. 

I recently attended an event where broadcasters talked about the same subject. Let me give you an example: If you say “OK Google, play Qmusic.” Google instantly starts a Qmusic stream via TuneIn. The Consumer gets what he or she wants, but Qmusic doesn’t. Only if you say, “OK Google, talk to Qmusic.” it starts the Qmusic action. But let’s be honest. Nobody does it like that.   

The most significant part of the reward goes to companies that provide the service, not the ones who actually create the content.

“The Broadway producer makes a profit, the chorus member ekes out a living. Either you’re doing the hard part or you’re left out of the transaction.” – Seth Godin.

I would recommend reading this article by Seth Godin. Think about, reread it, and then think about your industry.

More to explorer

maikel van der wouden blog audio branding ux sound design

Let it Beeb

Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.

3d audio sonic

3D Audio

3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…

maikel van der wouden

More Creators, Do We Need Them?

Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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