Kattenburgerstraat 5

1015 JA, Amsterdam



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BBC Inspires Producing Beeb

We need to learn how to use voice branding to articulate our thoughts, ideas, and needs.

I think BBC inspires producing its own in-house voice assistant called Beeb.

They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. 

They must have realized that they were becoming one of many vying to sell their content through companies that own and continue to build the actual customer relationship. 

I recently attended an event where broadcasters talked about the same subject. Let me give you an example: If you say “OK Google, play Qmusic.” Google instantly starts a Qmusic stream via TuneIn. The Consumer gets what he or she wants, but Qmusic doesn’t. Only if you say, “OK Google, talk to Qmusic.” it starts the Qmusic action. But let’s be honest. Nobody does it like that.   

The most significant part of the reward goes to companies that provide the service, not the ones who actually create the content.

“The Broadway producer makes a profit, the chorus member ekes out a living. Either you’re doing the hard part or you’re left out of the transaction.” – Seth Godin.

I would recommend reading this article by Seth Godin. Think about, reread it, and then think about your industry.

More to explorer

design user testing

Buy Me Breakfast

I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

blog sonic branding sound design

150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

blog sonic branding sound design

Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

Meet me

I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.


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