Kattenburgerstraat 5

1015 JA, Amsterdam

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@maikelvanderwouden

Email address

mail@maikelvanderwouden.com

Think before you speak.

Why not ask people what they would like me to talk about.

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.” 

I thought about this and figured… Why not ask people what they would like me to talk about. I came up with the following based on the talks I’ve done lately and recent conversations. Anything to add? I’m curious!

 

  • How do you explain that brand strategists, designers, and marketing teams from all over the world are creating new audio strategies and overturning old standards to continue to capitalize on the emergent power of sound?

 

  • Why are they rethinking the value they place on the sound of the voices that represent their brand? 

 

  • How does the sound of your brand’s voice, and the act of speaking itself affect the way in which your brand is being perceived? 

 

  • When consumers here a disconnect. Does that create separation or a distance between a brand and consumers?

 

  • How do you make sure your brand is being perceived as desired through sound and speech? 

 

More to explorer

maikel van der wouden blogpost speaking

Think before you speak

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.”

maikel blog audio voice branding

If you win the morning, you win the day.

Often UX begins each morning. “Hey Google, good morning.” A single phrase like this allows you to trigger a sequence of multiple actions, aka a routine. At first, people try-out ready-made routines that are available on Google Assistant & Amazon Alexa.

audio voice branding blogpost

BBC Inspires Producing Beeb

I think BBC inspires producing its own in-house voice assistant called Beeb. They removed their podcasts from certain Google products, and their radio stations are also disappearing from TuneIn. They must have realized that they were becoming one of many vying to sell their content

contact info

My office is located in the center of Amsterdam. 1015 JA, Kattenburgersrtaat 5. mail@maikelvanderwouden.com

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I love meeting new people. Contact me any time and we'll try to schedule a meeting in the near future.

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