Think before you speak.

Why not ask people what they would like me to talk about.

Recently I’ve been reading a lot of stuff by Jezra Kaye. In my opinion, she is a very interesting author. She is also a speaker coach, speechwriter, and president of Speak Up for Success. In one of her blog posts, I recently read she wrote about writing a great talk. To me, the following inspired the most: “Give people a reason to care.” 

I thought about this and figured… Why not ask people what they would like me to talk about. I came up with the following based on the talks I’ve done lately and recent conversations. Anything to add? I’m curious!


  • How do you explain that brand strategists, designers, and marketing teams from all over the world are creating new audio strategies and overturning old standards to continue to capitalize on the emergent power of sound?


  • Why are they rethinking the value they place on the sound of the voices that represent their brand? 


  • How does the sound of your brand’s voice, and the act of speaking itself affect the way in which your brand is being perceived? 


  • When consumers here a disconnect. Does that create separation or a distance between a brand and consumers?


  • How do you make sure your brand is being perceived as desired through sound and speech? 


More to explorer

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Buy Me Breakfast

I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

blog sonic branding sound design

150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

blog sonic branding sound design

Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.