Easier Said Than Done.

Community Building

Some people say that offline networking is better for those trying to increase their local presence.

Others believe that online networking works best at all times. It’s faster, simple, and more efficient.

Taking advantage of both worlds is what most people advise.

Easier said than done. 

Of course, it pays off, but only if you are willing to do the hard work.

Realize that online; it requires much more than posting on social media a few times a week. And offline, it’s more than organizing a meetup every now and then. 

Here’s a start. 

  1. Start consistent interaction with a handful of like-minded people both online (every week) and offline (every two weeks).

  2. Setup 5 sessions in the next three months with this same group to work on content that explains your drive and connecting factors.

  3. Share this content, and ask one person each, to gather detailed feedback.

  4. Study the feedback and set up 5 more sessions to create additional content and create guidelines for communication to ensure continuity.

  5. Organize your first small meetup around the theme that is central to the content created. Invite two experts to elaborate on the topic and ask everyone in the group to invite two people that can add value to the movement you are starting.

  6. Repeat this process with a slightly bigger group, but this time define objectives you can fulfill before organizing the second meetup. 




More to explorer

design user testing

Buy Me Breakfast

I know what I am going to do when I am allowed to go to cafes again. I am going to buy myself a delicious breakfast. And I’ll buy you one as well. I am going to look for 5 people. I’ll ask them to test my work. With simple questions I am going to learn about 85% of the usability problems. Not like this: Did this notification sound give you the information you needed in your experience?

blog sonic branding sound design

150 It Is. For now…

“More isn’t always better, Linus. Sometimes it’s just more”. – The Movie Sabrina (1995). Do large communities add more value than smaller ones According to British anthropologist Robin Dunbar, the “magic number” is 150. His theory concludes that we can only really maintain about 150 connections at a time.

blog sonic branding sound design

Sometimes More Is Just More

We can hardly remember a time when all of this wasn’t possible. Online communication tools and social platforms enabled us to develop bigger communities more easily. But do we achieve so much more by making everything bigger? Sometimes people tend to focus so hard on making everything bigger that they lose sight of what’s really important.