The Great NS10
I have great speakers in my studio: Yamaha NS 10.
Does it help? Depends on what they’re for.
The NS10 whose sound has been described as “horrible” have become an industry standard.
If they are designed to reveal shortcomings in sound without mercy…. They definitely help.
But the Yamaha NS10 was designed by Akira Nakamura (1978) as a domestic hi-fi speaker, but it was relatively poorly received and quickly faded towards obscurity.
Some say it’s the worst speaker you can find. So do they help?
You tell me…
In my design work, I like to learn from users. Their affective reaction.
To me the sound of the NS10 evoke irritation. It’s awful and cheap.
But in my context my negative affective reaction is effective.
NS10 can be very honest. If something sounds good on these speakers, then it will most likely also sound good on your speakers.
If your experience evokes desired moods, emotions, and attitudes, then your design is effective…
But does it help?
There is no right or wrong. But there is “helpful” and “unhelpful” because of context.
Did you know that this is the sound of Canon AE-1? So anytime you take a photo on your iPhone, you actually hear the sound of a Canon AE-1. Ever since I know this I think about Canon every time I hear somebody taking a picture with an iPhone. The AE-1 was manufactured by Canon in Japan from April 1976 to 1984. It was the first in what became a complete overhaul of Canon’s line of SLRs.
3D audio is the digital recreation of sound we hear everyday in the real world. It’s always around us and it can come from any direction. This is what we call spatial sound. It combines the interactions between acoustic sound waves, the space and interactions with our head and ears. Most immersive audio concepts have existed for decades. But the interest in immersive audio has increased enormously in recent years…
Software is a great combination between artistry and engineering. – Bill Gates. The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”. To plan, or invent by careful thought. This inspired me. These days a lot of people call themselves a creator. To “create” means to put something into existence.