Is audio an important part of the experiences were currently working on?
We come from a text and visual-driven era, where most designers are used to creating visual assets.
Exploiting the emergent power of audio to enhance your brand and optimize your products and services can be challenging. New expertise is required.
Ask yourself: Is audio an important part of the experiences were currently working on?
If so, consider working with experts.
Companies hire for expertise because they know that experts notice elements and find relevant connections that others may not see.
For example, great audio engineers and sound designers have trained their ears for years to listen and perceive audio in much more depth. Graphic designers can see a world full of detail and impact when looking at typography. Etc.
Hire for expertise or train your team members to become experts because there’s often something right under your nose that can change a mediocre experience into a success.