To Engineer, To Create, To Develop

To plan, or invent by careful thought.

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People often ask me why I like design AND engineering. It’s because I believe engineering is essential for great delivery. 

The term engineering is derived from the Latin ingenium, meaning “cleverness” and “to contrive, devise”.

To plan, or invent by careful thought.

This inspired me. These days a lot of people talk about creating things.

To “create” means to put something into existence.

I don’t necessarily think that creating things is enough. We might also want to look for people who are good at polishing things until they work.

Creating a product or service is simple but it’s the strategy, planning, testing and polishing that separates great work from mediocre work. 

It allows you to truly “develop” something.

To develop is to change with a specific direction to strive for progress.

I value the people who enable others to do this.