Speaking your Brand
blog maikel van der wouden

Speaking your Brand

More people are consuming audio in places where they can’t engage with visual media. Managing your Brand’s identity through sound really makes a difference between being memorable and barely registering during opportunities like this. But it’s a challenge. Because from the moment we were born

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Trying
voice branding audio branding maikel van der wouden

Trying

Voice revolutionized the way we interact with technology and each other. We are now in a brand-new age of audio which fueled by the creation of opportunity. The audio revolution is a logical response to the fact that today’s consumers expect products and services

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My five W’s Where
June 22nd blogpost maikel van der wouden sonic branding audio, voice and sound design

My five W’s Where

Personally: I live in Amsterdam, and our studios and offices are located near the central station. Our agency works on local and international cases. In my opinion, projects that take cultural differences influenced by geography, history, and religion into account are exciting.

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My five W’s When
June 21th blogpost maikel van der wouden sonic branding audio voice branding sound design

My five W’s When

Audio is part of every Brand’s identity. Whether you are managing it or not. It resonates your Brand’s Identity at every audio enabled consumer touch point where Brand influence takes place. It’s becoming more and more essential and valuable to devise an effective auditory strategy

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My five W’s Why
June 20th blogpost maikel van der wouden sonic branding audio voice branding sound design

My five W’s Why

I’ve been deeply fascinated by sound, acoustics, and perception since the moment I consciously discovered it’s power and influence. Audio is extremely effective when it comes to building trust. It can create deep emotional connections, enhances recall, builds relationships, and creates preference.

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My five W’s What
maikel van der wouden blog audio branding voice branidng sound design blogpost 19 june

My five W’s What

Through our workshops, consulting, writing, Voice- and Audio Branding programs, I help interesting companies and corporations to devise an effective audio strategy and back it up with meaningful action to create results. I’m often asked: “So you create sound logos and jingles?”

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My five W’s Who
maikel van der wouden blog audio en voice branding

My five W’s Who

I’m a born-and-raised dutch boy from Amsterdam with a strong passion for sound. I’m proud to have created my own sound agency and a proven method to exploit the power of audio to manage your Brand’s identity through sound. I started my business four and a half years ago

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Conduct primary research to get the answers.
maikel van der wouden voice branding sonic audio blog

Conduct primary research to get the answers.

It starts with a valid test design. Secondary research and in-depth interviews will help you learn about people’s wants, needs, and expectations: Your objectives. Perform routine tests and measurements to access your product’s ability to reach those objectives. Analyze the feedback and convert it into knowledge

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Connecting to cultural movements
voice branding blogpost maikel van der wouden 24-06-2019

Connecting to cultural movements

Our digital lives form our desires: The aesthetics, sounds, music, images, and voices that fill our social feeds and online existence influence our perception. Based on how we perceive things, we develop preference and attraction to certain people, places, Brands, products, and services.

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Dolby-Augmented-Audio
blog audio branding voice maikel van der wouden

Dolby-Augmented-Audio

Dolby has been working on a new mobile app for recording and cleaning up audio under the codename “234,” first brought to the attention by TechCrunch. Unfortunately, the signup site has been deactivated. I would have loved to share some samples to discuss the quality of the app because I’m extremely curious.

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Bad audio branding
maikel van der wouden voice branding audio blog

Bad audio branding

Doing better starts with the realization that audio branding isn’t just creating a sound logo or a bunch of branded jingles. It’s the systematic creating and execution of an entire audio strategy to manage your Brand’s audible identity. Never forget the essential step of analyzing how

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