People care less about your product’s features and all its competitive advantages. Instead, they care about the story that you sell and whether or not they feel connected to it. Propositions that genuinely resonate are emotionally driven. They are about mindshare and heart share.
Does your smartphone sound awful, or is it incredible how such a small device can produce such loud and relatively rich sound experience? One thing we know for sure is that most smartphones don’t sound bad because they were poorly made. It’s just incredibly complex to squeeze
The power of audio is that it has the ability to connect with people on an emotional level. In essence, all you are really trying to do when you’re trying to express yourself through audio is to get the audience to experience a particular feeling.
People are pickier than ever. We’re spoiled because there is so much content to choose from. Which is why we only spend time consuming content we feel connected to. If you are a content creator or advertiser, you need to be aware that it’s about being chosen.
For many people, the snooze button is a trap. It’s worth it to pretend that snoozing doesn’t exist because the quality of your sleep you get after hitting the snooze button is greatly reduced. You’re not getting the good quality sleep that you’ve been experiencing the whole night.
During The Magnetic Era of recording The first two Beatles albums, “Please Please Me” and “With The Beatles,” were recorded on the BTR (British Tape Recorder) two-track machines. Recording on the twin-track BTR machines meant essentially recording a live music performance because there was minimal opportunity for overdubbing.
The activity of making musical sounds with your voice brings joy to many people – but besides bringing joy, singing also positively influences your physical, emotional, and social health status. Singing is a natural antidepressant; it lowers stress levels, improves mental alertness, and broadens communication skills.
In my recent posts, I wrote about the value of knowing how you can strengthen and deepen the relationship that you have with your customers. I briefly described the importance of providing a great customer experience to maintain high customer retention rates and customer loyalty for a long time.
Consistency is also an essential factor when it comes to improving customer relationships. To be consistent, creating a strong brand platform based on which you can make quick and meaningful decisions is essential. A brand platform is a set of brand tools including visual guidelines, voice branding guidelines, music branding guidelines, and more.
People buy into brands and not products. An interesting and powerful way to improve your customer relationships with your Brand is by creating a sense of community. Creating a sense of community gives your customers something authentic to feel connected to. It makes your Brand’s identity stronger, more approachable, and relatable to your customers.
While it’s a good idea to start podcasting to communicate with customers regularly it also helps to provide value, too. Precisely the reason why the podcast industry is growing extremely fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021
Sooner or later, every new technology becomes a commodity. Which is why great Brand’s don’t follow trends; they’re not just designing faster, better, and more advanced products. They instead invest in managing meaningful relationships through new product and services.